organic social strategy and content systems for clean-label food & beverage brands
Human strategy, creative direction, and taste, delivered every day through a production pipeline built for scale. Your feed becomes an asset that keeps paying off instead of noise you pay for every month.
Based in Marfa and Dallas, Texas. Working with independent, American-made CPG brands nationwide.
trusted by brands that don't tolerate noise
coca cola · frito-lay · redbull · costa coffee · brinker international · topo chico · taco bueno · tender belly bacon · grady’s cold brew · crown maple syrup · buddha’s brew kombucha · tia lupita foods · lattini sunflower milk …and more
adage · Emmy · Shorty · telly · webby-award recognition
Featured in Texas monthly, cbs news, the new york times, USA Today, bevnet, bon appétit, epicurious, food & wine …and more
the problem
most brand feeds post constantly and earn nothing
Trend-chasing, posting for the sake of posting, and content that could belong to any brand on the shelf. It costs money every month and builds nothing that lasts.
Your brand already has a real story: the people, the process, the place it comes from. The job is to find it and tell it every day, in a way you can sustain.
what you get
five things, built to compound
social media strategy: Where your brand should show up, what it should say, and why, based on your category, your competitors, and what actually makes your product different. This is the plan every post answers to.
organic social systems: A daily posting rhythm that turns the strategy into content and cadence and runs without you managing it by hand.
story-driven content: Posts built from what makes your product different (craft, ingredients, origin, the people), not from whatever is trending this week.
human creative, AI-powered production: Every idea, story, and final call comes from a person with 20 years in the category. AI handles the production work: the volume, the variations, the rendering. It runs on owned local infrastructure and a roster of 16 licensed virtual creators, so you get large-team output without a large-team invoice. Taste isn't automated. *AI-assisted content is disclosed wherever platforms or the law require it.
durable digital ecosystems: Social, blog, and search working together, so every post adds to something you own.
who it's for
built for food & beverage brands with real customers and quiet feeds
independent and American-made CPG brands
clean-label, craft, and ingredient-led products
teams that want content that performs, not content that just fills the calendar
Not a fit: brands looking for viral stunts or the cheapest posts per month.
the information side
intelligence for food & beverage operators. For teams that aren't ready for a full engagement, or that want an edge between meetings.
the daily category brief: A fresh daily brief for your food or beverage category: what competitors posted, what moved, and what it means for you.
meet giovanni
two decades in real markets
I've spent 20 years building content for food and beverage, outdoor recreation, music, sports, and American-made brands. When you work with gallucciNET, you get me, not a junior account team.
Reddit Reviews launched with 10,000 products and no food yet, and no brand can buy a spot. Fix your Reddit threads before grocery gets a summary page.