So what equipment does it take to do what I do? I try to keep my gear & software purchases to a minimum. I like using quality products, but I am careful not to get stuck in the tech rat race. I rarely upgrade for the sake of upgrading. A new version of a product has to really be a jump ahead technically for me to abandon the current product I'm using. You'll see some of that below. Additionally, I need to actually *need* the new features for me to justify the expense. There are tons of super-amazing products with cool technology out there that wows me. But I have to make sure the technology will demonstrably make my end-product better or generate more revenue to justify the financial outlay.
I have come up with this list of commandments to act as a clear directive about how we behave when it comes to our relationships. Some of these come from defining challenges I personally have when dealing with clients, some address the approach I take with online public relations, and others just make sense from a "best practices" point-of-view. We will refer to it daily and will make changes as appropriate.