My Gear



(UPDATED February 2018) - Things change. I wrote Social Media Photographer Gear on my blog in March of 2017, then dramatically changed my setup and workflow a few weeks later. Psych! 


Let's do this. I'll write an entire post when I make big changes to my setup and keep my current list of gear and software here. I'll link to this page anytime I refer to my gear or software online.  


My Hardware & Software Setup

This is the current gear I use on a day-to-day basis to deliver award-winning SEO and social media marketing results to my clients. It's all been tested in real-world situations and on real jobs and, as always, everything on this list is highly recommended by me personally. 


I focus on efficiency with my hardware and software budget, which is not the same as being frugal. I won't sacrifice the quality of work I produce for the sake of saving a few dollars. However, I don't want to throw money away, either. So, I work hard to get the tools I need versus the ones I just want. How does this manifest itself?
One example is that all my content is delivered in 1080p HD. That means I don't need to be worried if my next camera has a 4k option because I won't be needing it. 
I'm also focused on getting my workflow, hardware and software setup optimized so I can get as much done as possible, as quickly as possible, and with the lightest footprint possible. This means scaling back not only the hardware, but also the number of programs I use. While my flirtation with Windows Pro 10 is over (for now), I have adjusted my workflow enough that I can now make the move to Windows quickly and painlessly if necessary. 


In this past year I have experimented with re-integrating a mirrorless system back into my workflow. I tested using two FujiFilm X100F's as higher-quality photo/video cameras. Unfortunately, they were too finicky when working with them for video and the additional steps required to get photos and videos from the cameras into my editing process (as compared to what I have been used to over the past year with only using iPhones) were their undoing. I absolutely LOVE the look of the photos and videos that come out of the Fuji's - but I am looking to achieve balance with overall quality, ease of use, and flexibility. Frankly, especially with the iPhone 8 Plus - I am happy enough - and more importantly, my clients are happy, with the video and photo that the iPhones produce. 


The best part of all this - I'm now running leaner than ever before, even though I carry three cameras and two computers with me every I go. That's a win.


Without further ado, here's the list: 


Computers / Mobile

  • Late 2015 Apple Retina 5k, 27-inch iMac (2TB HD, 3.3 GHz i5, 32GB RAM) w/ Apple Wireless Magic Keyboard With Numeric Keyboard & Microsoft Wireless Surface Mouse. I have two 27" Apple LED Cinema displays with this iMac (see photo above) - I'm THRILLED with this set up at the moment. 
  • Apple iPadPro 10.5 - My laptop replacement. I haven't used a laptop now for over three years. I have used the iPad & iPadPro as my only mobile computing device since January 2015. It was a difficult transition for the first several months but now I don't think twice about it. 
  • Apple iPad Pro 9.7 as a second screen to be more efficient when working on the road. Since I don't carry a laptop, having an extra big screen for reference is a great alternative to true multi-tasking with multiple windows. I rarely have both iPadPros out at the same time (they are mirrored copies of each other) but when I've needed the second one, it's been a lifesaver!
  • Apple iPhone 8 Plus is used as my primary camera and occasionally as a mobile phone. 

Cameras & Gear


Giovanni has been a great asset. He has talents that encompass not only SEO/SMO expertise, but all the other areas of marketing including branding, photography, marketing, video, and many other skills to go along with making your brand visible. - (5 out of 5)