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Things change. I usually start this post with a phrase like “I last updated my Social Media Photographer's Gear series here (insert date) of this year.” Since I’ve updated this post now 4 times this year, I have decided to just make this a monthly, updated post moving forward.
Everyone says they optimize title tags, meta tags, they build links, grow brand queries, but rarely do people focus on their site performance. Of course you can optimize your site speed by modifying the site's source code but hosting deeply impacts your rankings also.
In many technology markets where significant customer education is required due to the complexity and/or the newness of the technology involved, it’s quite common for technology companies to place a considerable amount of their marketing focus on selling the general technology—but very little focus on marketing their company.
Let's chat about some social media video tips that you can use to help increase your reach and engagement. Break out your notepad because this post is packed with actionable tips that you can experiment with immediately. Some are short, others are more involved, but they're all useful.
It's incredible to think that Instagram Stories was only just launched in the middle of 2016. It's now at 300 million daily active users, if it were its own app that would make it one of the most used social apps on the planet. In 2016 alone, Instagram generated $1.5 billion. Those figures are expected to grow to 5 billion by the end of 2018.
In some form or another, I’ve been at this online community building thing for almost 20 years. I started as a developer in 1996 building forums and bulletin boards for corporate America. Today I primarily use photography and video to build brands in tech and entertainment. While change is...
It’s time to talk about how your website looks – and evaluate whether how it looks does what you need it to. Web design is important, but you need to remember that it’s not just about how it looks—it’s about how it works. You want your site to look good, sure, but you also want it to be useful.
Apple, Youtube, Facebook, and Spotify deleted right-wing conspiracy theorist Alex Jones’ pages, podcasts, and videos for violating rules against hate speech and no-one knows specifically what Alex Jones did to receive the death penalty across all these platforms.
Social media studies have given me such great ideas to improve my own social media marketing strategies, helped me to understand psychology behind social media, and made me a better marketer.