Simple Mobile Marketing Ideas
Mobile phones are ubiquitous and the number of people who have access to them is much larger than the number of people who have access to PCs. Mobile phones and tablets have outsold PC’s and laptops for years now.
Mobile marketing is critical for any successful marketing strategy today for the following reasons:
- People carry their mobile phones with them most of the time. So news, updates, alerts, etc. can be sent to and received by customers and target groups instantly.
- SMS can be used as a direct marketing tool. It's also good for generating leads, schedule meetings, follow-up, etc. Mobile marketing often requires customer response for further communications. Therefore it is mobile originated.
- Mobile OS's can also be used to track user response immediately.
- Promotional advertisements, stories, etc. can be sent as images, audio and video files.
- With mobile apps, users can easily recommend your product / service to friends and family giving them an immense viral marketing potential.
- With apps that have GPS integrated into them (and with the users' permission) user locations can be tracked. This ensures that people get geo-specific information and services which are more relevant to them.
- Mobile devices are used by people in remote locations as well so you can reach more people than only using desktop and laptop-dependent ad platforms.
- While microblogging platforms such as Twitter and Tumblr seem to have a flatlining user base, they can still be used to send mass messages about products, sales, etc. to generate user response and assist with SEO.
- Integrating mobile shopping and payments into your mobile-enabled website and apps can make purchasing processes quick and hassle free.
Before starting your mobile marketing efforts, establish a set of goals you hope to achieve. The goals can include product introduction, customer service, branding, handling complaints, and mobile shopping. To make the best of the above mentioned advantages of mobile marketing, you should consider the following tips.
- Use multi-platforming, which involves creating different versions of the same message / content for various mobile platforms. This ensures that your message is sent to more people and that the message is formatted correctly for each platform - encouraging more engagement on a platform by platform basis.
- Create a mobile app which can be downloaded on both Android & iOS.
- Ask the users to rate the app. This will help to app show in search results in the app store.
- Make sure that your app has an authenticated payment system to avoid fraud claims.
- Integrate at least Facebook, Twitter, & LinkedIn to spread your message to a wide range of audiences. Each platform has its strengths and weaknesses. Facebook will squeeze your messaging so it reaches a minimal number of people, forcing you to pay for access via their internal ad platform. Twitter has flatlined - there is disagreement among marketing experts about what the future holds fo Twitter so it's best to not put all your eggs in their nest. LinkedIn has a smaller user bases that the previous two, but they are hungry for social engagement so they are most likely to actively promote your posts to like-minded people on the platform.
- Provide regular updates, promo deals, and more information to the users without inundating them with messages. You can do this by establishing an editorial calendar for these updates that includes submitting messages to different platforms on different days of the week.
- You can also plan to introduce in-app mobile marketing, which will target customers who are already interested in the product as well as people who stumble upon it through the app. Careful with this approach though. Don't get too aggressive or you'll turn your users off.
- To send media files, MMS can be used. Again, be very careful with this approach. Users who do not have unlimited mobile data plans will not appreciate you eating up their data without their consent.
- Group messages can be sent to all users in a specified location using proximity systems.
- Push notifications or messages displayed on top of the screen are also growing in popularity.
- Different techniques like using AI, voice assisted search, and QR codes are also being used to minimize search hassles.
Need help sorting it all out? Leave a comment below letting me know what your question is and I'll see what I can do to help you out!