about

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hi. i'm giovanni.

I do search engine optimization, social media marketing and digital strategy. That's my thing.

 

I do other things like website development, photography, video, email marketing, paid search, etc but at the end of the day, everything I do supports search + social + strategy. 

 

Over the past few years I have built and optimized websites for several music artists and a business services company. I produced videos for the world's largest snack chip maker, a leadership institute, and a big box store from Bentonville. I shot photos and video for a music documentary television series, a travel show, a hunting and fishing show, several music festivals, food and wine festivals, and fashion shows. I have met and become friends with titans of business, a would-be future President, struggling artists, and a few artists who are not doing too bad for themselves. I've created and nurtured online communities large and small for businesses...large and small. Along the way, I've taught hundreds of people how I do what I do.

 

This is the kind of work that feeds my soul: getting out into the world, building communities, and making something out of nothing with everyday, extraordinary people. 

 

I am currently working with a burgeoning fashion house from South Carolina, a quantum computing startup, a budding financial news network, and a hemp-infused wellness products startup. Oh, and I also developed and am currently executing the digital strategy, including seo, social media marketing, influencer marketing, ppc, and email marketing, for a regional sparkling water from Mexico. After launching the brand's digital presence in the United States in 2013, I was fortunate enough to witness their recently completed $220 million purchase by the world's largest beverage brand. We're pretty excited to see what the future brings for this brand as I continue to direct the growth of its digital footprint.

 

How do I do all this? I run a boutique marketing studio that specializes in search engine optimizationsocial media marketing, and digital strategy. We operate on the Hollywood model to maximize flexibility, efficiency, and to provide top-notch talent to all our clients. Based on what my clients are saying, it seems to be working. 

 

I launched the agency in 1996 as Dallas Web Builders and have renamed it a couple times along the way. Right now, it's just "giovanni gallucci." 

 

Since the beginning, I’ve worked on projects ranging from software development on the world's largest travel website, to photo and video production for music, travel, and outdoor tv shows. I even got to dabble in 360/VR video production and promotion for a few years. I've settled into focusing on search engine optimizationsocial media marketing, and digital strategy. That doesn't mean I've walked away from photography and video necessarily, it just means I've integrated the media production into my other projects and that I no longer take on projects which are solely photo/video based. I like digging into the technical side of marketing so I think I'll stick around the seo/social media gigs for a while. 

 

If you would like to be part of what I'm doing or want to know more about the projects I’ve worked on please get in touch.


WHAT I DO

I produce award-winning social media campaigns for clients that link brands with highly-connected fans so my clients enjoy active, engaged relationships with their consumers on social media. Don't take my word for it, have a look at some of the press I've received for myself and my clients over the years. I'm passionate about my adventures in social and digital media building awesome brands. I am a recovering mobile & web developer-turned-internet-journeyman who develops and delivers search and social media strategy for clients in entertainment, events, sports, & tech/start-ups. 

 

Read more about my areas of expertise including social mediasearch engine optimizationphotographyvideographywebsite design and web development

Contact me at 469.682.6978 or giovanni@gallucci.net and let's get you connected with your online audience in a way you never thought possible!
 

HOW I DO IT

The most vital ingredient to a successful project is thorough planning. During pre-production planning and concept development I meet with each client and map out a project concept and proposal addressing the unique elements necessary for the success of the project. During this pre–production planning period I address the following areas:

  • Goal – What is your goal for the project? ( e.g. fundraising, promotion, etc. )
  • Message – What information do you want your audience to walk away with?
  • Audience – Who is your primary audience? (e.g. funders, prospective clients, general audience)
  • Length – What are your length restrictions? (e.g. most effective web video is 3-5 minutes)
  • Venue/format – How will people see your film or video? (the web, DVD, broadcast)

After these primary questions are answered I can focus on style, content, timeline, budget, and logistics. Although I always begin with a very clear idea of the look, feel, and effect of your final cut, I allow room for projects to grow, change, and develop organically.

 

Providing a full range of production and post-production services, I can take your projects from concept to final cut, because I offer all of these services in-house using small, highly qualified professionals, I can keep these services affordable.
 

SPEAKING

I'm shy and I have terrible social skills. By all means, put me in front of an audience. 
 
I teach individuals, businesses and organizations in music, film, TV, tech, travel, sports and nonprofits how social media aligns with their marketing and PR strategies. My speaking style is vibrant, frank, humorous, energetic, and personal. Read testimonials of what others think of my speaking style

 

I customize each presentation for the audience. I also adjust on-the-fly during my talks to match audience interaction and understanding. I never leave people behind.  

 

Topics range from the theoretical to the strategic, and to the tactical depending on audience and need. I have presented to musicians, artist managers, politicians, university audiences, technology experts, journalists, marketers, government agencies, students, entrepreneurs, among others.

 

Review my speaker's kit and email me directly to book me for a speaking event. Check out a sample outline of one of my classes.
 

AWARDS

 

I like to think I'm good at what I do. I love it when others think I'm good at what I do, too. Here are some of the awards I've won.  

  • Three Lone Star Emmy Awards (My roles: cinematography, still photography, social media strategy and management)
  • Nomination for a Lone Star Emmy Award (My roles: cinematography, still photography, social media strategy and management)
  • Seventeen Telly Awards over four years (My roles: cinematography, still photography, social media strategy & management)
  • Music Video For You I Do by Roger Creager nominated for Music Video of the Year by the Texas Regional Radio Music Awards (My role: cinematography)
  • Webby Online Video Award winner: SXSW (My roles: cinematography, editing)
  • AdAge Top 20 U.S. Search Engine Marketing Firm (Founding Partner/COO of Kinetic Results.)
 

"
Giovanni knows his stuff. He has been a big help to our online marketing efforts both in his expertise and his ability to engage and train staff. - (5 out of 5)