*This is a sample outline of the Social Media Workshop. Each class is custom tailored to the audience.
This social media corporate training workshop will train you to utilize the new media marketing tools of bulletin boards, blogs, videos, photos, social networks and other social media related websites in your online marketing efforts.
8:30 – 8:45 Getting Started
- Announcements
- Introductions
8:45 – 9:00 Agenda
9:00 – 9:30 Why Are We Here?
- Case Study: YouTube Contests
- Case Study: The Social Media Train Wreck
- Case Study: Organizing Live Events Using Social Media
9:30 – 10:00 SEO101: The Basics
- Brief Overview of Search Engine Optimization
- Keyword Research
- Linking Strategies
- Anchor Text
10:00 – 10:15 Break
10:15 – 10:45 Online Communities: facebook, LinkedIn, MySpace
- facebook Promotions
- Outreach via LinkedIn
- The real story behind Google+
10:45 – 11:15 twitter
- twitter Best Practices & Strategies
- twitter-related Applications
- Monitoring the twittersphere
11:15 – 11:30 – Location Based Platforms
- Foursquare
- Gowalla
- Whrrl
11:30 – 12:45 Lunch Break
12:45 – 1:30 Marketing Through Online Text Based Platforms
- Blogging/Comments
- Social Bookmarking with Delicious.com
- News Aggregation with Digg.com
1:30 – 2:00 Audio, Video and Image-based Social Marketing
- Image Sharing with flickr
- Viral Video with YouTube
2:00 – 2:45 Bringing It All Together – Making All Your Social Media Profiles Work Together
- Friend Feed
- FeedBurner
- Ping.fm
2:45 – 3:00 Break
3:00- 3:30 The Social Media Marketer’s Toolbox
- Software
- Hardware Overview
3:30 – 4:00 Measuring Success
- Brand Reputation Monitoring using Google Alerts, Trackur, and Mutual Mind
- Analytics overview with Woopra and Google Analytics
4:00 – 4:30 Q&A/Wrap Up
4:30 – End
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- sample class out line (1)
- sample class outline (1)