Usage Rights of Photography
Usage, as it is known in the industry, is broken down into three categories – Editorial, Promotional, and Full Commercial. You will see these pricing models match each type of photography service described below. Editorial usage is part of the Standard Services Pricing. Promotional usage is part of the Premium Services Pricing. Full Commercial is a purchase of Premium Service plus a purchase of an exclusive usage period for unlimited commercial usage. The following three sections describe the levels of service and matching usage.
Editorial Usage (Standard Services Pricing)
Photography is used for the purposes of websites, online new outlets, blogs, social media sites, press releases, newspapers, internal documentation, and personal use. Other than for original buyer, images are NOT allowed to be displayed or published on the Web, since this constitutes an uncontrolled release of the image. Typical assignments are corporate press programs, daily or weekly newspapers, social evening events, and personal events.
Promotional Usage (Premium Services Pricing)
Photography for these purposes include the Editorial usage, but also may be used in promotional materials related to the event or event services. Clients typically use these images for a web portfolio or case study of the event, but in a promotional manner. The most common printed form has been the incorporation of images into the next year’s program guide and attendee materials.
Full Commercial Usage (Premium Services plus Commercial Pricing)
Full Commercial Usage is the next step above Promotional Usage. This is where images have either been created strictly for a commercial use, or are published out of the context of the event. An example of unrelated usage would be to use event images for selling baby diapers, cigars, or automobiles. With Commercial Usage, you receive full usage rights to the photos for any and all purposes. The offering of full commercial usage comes in two forms based on time:
1) 2-year non-exclusive usage. You receive usage for a full two years from the calendar date of the event, at a cost of 0.25 times the quoted rate for Production and Post Production costs found in the contract, “Event Services Quote”. Giovanni may license these images to other third-parties as he deems appropriate.
2) Purchase Pricing – Lifetime co-exclusive usage. This is effectively a “buyout” of the images created for you. You receive co-exclusive lifetime usage rights, at a cost of 1.0 times the quoted rate for Production and Post Production costs found in the contract, “Event Services Quote”. Giovanni retains copyright ownership and limits his usage to portfolio display, his blogs and projects.
Contact Giovanni to receive a quote for your upcoming event or for a quote over the phone, please call him at 469-682-6978.
Incoming search terms:
- full usage rights (1)