Photography Services and Post Production
The second half Giovanni’s services, the quiet part, is post-production imaging. All client work is put through retouching, whether minimalist adjustments for press, or full-on image retouching for creative and stock photography requirements. This key ingredient brings out the life in every photo he delivers.
Every photography assignment contains two components – on-site photography and post-production image editing. The post-production service is bundled with the level of service purchased, and defined as Tier 3, Tier 2 or Tier 1.
The graph on the right illustrates the amount of time spent per image for each Tier level.
Tier 3 – Editorial Imaging: Imaging is limited to cropping, color, highlights, shadows and contrast adjustments on the photo as a whole. This fits with ethics requirements for press release and editorial use. This imaging is based on industry standards of “darkroom techniques” employed with film processing. These techniques include color correction, shadow and highlight adjustments, contrast, dodging, burning, etc. No content editing is allowed for these images.
Tier 2 – Corporate Communications: More latitude is given in retouching, from Tier 3, to edit the content within the image. These techniques include object removal, color replacement, skin and facial blemish removal, etc. These images are referred to, as “illustrations” in the press industry.
Tier 1 – Stock Photography Imaging: Tier 1 imaging is the most intense, in terms of graphic editing, and time commitment. This level of imaging is based on imaging rules created by the world’s largest stock agencies. The time spent editing an image is, at least, one order of magnitude higher than Tier 2 imaging. The time chart, in figure 1, gives you an idea of how much more effort and time it takes to create “stock agency ready” images.
Contact Giovanni to receive a quote for your upcoming event or for a quote over the phone, please call him at 469-682-6978.